top of page

REFERENCES

Advertising/media techniques. (1993). The Journal of School Health, 63(6), 280. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/215680499?accountid=7398

 

Bennett, J. (2019, June 17). What makes a leader? Retrieved from https://www.nytimes.com/2019/06/17/business/women-power-leadership.html (Links to an external site.) 

 

Burton, S., & Soboleva, A. (2011). Interactive or reactive? marketing with twitter. The Journal of Consumer Marketing, 28(7), 491-499. doi:http://dx.doi.org.proxy.ulib.uits.iu.edu/10.1108/07363761111181473

 

Carbone, B. (n.d.). Marketing to College Students. In Campus Solutions Inc.. Retrieved from https://campussolutionsinc.com/marketing-to-college-students/

Empowering women in business (2014). In Feminist Majority Foundation. Retrieved from https://www.feminist.org/research/business/ewb_strat.html

 

Chen, H. (2015). College-aged young consumers' interpretation of twitter and marketing information on twitter. Young Consumers, 16(2), 208-221. doi:http://dx.doi.org.proxy.ulib.uits.iu.edu/10.1108/YC-06-2014-00447

"Engage college students through event marketing." oncampusadvertising, 6 Nov. 2017, oncampusadvertising.com/attract-college-students-event-marketing/.

 

Goodall, M. (2019). Social media advertising. (). New York: Centaur Media USA Inc. (A member of Centaur Plc Group). Retrieved from abi/inform Collection; ProQuest Central Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/2309929042?accountid=7398

 

Himmelspach, J. (2009, February 23). Social Media Marketing Goes to College Campuses. Grand Rapids Business Journal. V. 27, Iss. 8. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/docview/216747965?accountid=7398 

 

Horvath-Plyman, M. (2018). Social Media and the College Student Journey: An Examination of How Social Media Use Impacts Social Capital and affects College Choice, Access, and Transition. ProQuest Dissertations Publishing. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/docview/2128010630?accountid=7398 

 

Iconic strategies offer 4 event marketing strategies that will encourage brand loyalty. (2015, Mar 10). M2 Presswire Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/1661543039?accountid=7398

 

Kagan, N. (n.d.). Tips for Successful College Marketing. In OkDork. Retrieved from https://okdork.com/10-tips-for-successful-college-marketing/

 (Links to an external site.)

 

Landoy, A. R.(2009). Marketing Research Using Online Surveys. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, V2. pp. 37-40. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/docview/209550536?accountid=7398 

 

Lewison, D. M., & Hawes, J. M. (2007). Students target marketing strategies for universities. Journal of College Admission, (196), 14-19. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/219108288?accountid=7398

 

Mahfouz, A. Y., Joonas, K., Williams, D., Jia, R., & Arevalo, M. (2017). A classic american department store’s resurgence to glory: using social media and online advertising strategies to generate revenue. Southern Journal of Business and Ethics, 9, 180-192. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/2015736882?accountid=7398

 

McKim, R. (1989). Effective advertising requires audience segmentation, targe. Bank Marketing, 21(6), 26. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/234282052?accountid=7398 

 

Mercado, R. (2018, March 26). How to effectively advertise student events. In Presence. Retrieved February 19, 2020, from https://www.presence.io/blog/how-to-effectively-advertise-student-events/

 

Morrison, D. A. (n.d.). Marketing to the campus crowd. In Semantic Scholar . Retrieved from https://pdfs.semanticscholar.org/fe14/7cf6b01f33583779db0ed09b1d6d8a3c6b68.pdf

 

O'Connor, L., & Lundstrom, K. (2011). The impact of social marketing strategies on the information seeking behaviors of college students. Reference & User Services Quarterly, 50(4), 351-365. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/873029689?accountid=7398

 

Opare, S. (2005, February 1). Engaging women in community decision-making processes in Rural Ghana: Problems and prospects. Retrieve from https://www.jstor.org/stable/4030170?seq=10#metadata_info_tab_contents (Links to an external site.)

 

Papp-Váry, Á. (2015). What makes good advertising? 12 timeless principles based on the advice of famous advertising gurus. Journal of Media Research, 8(3), 35-56. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/1747594618?accountid=7398 

 

Pentago, C. (n.d.). Packaging can make or break your marketing strategy. In Business 2 Community.Retrieved.from https://www.business2community.com/marketing/packaging-can-make-or-break-your-marketing-strategy-02226690

 

Pikas, B., & Sorrentino, G. (2014). The effectiveness of online advertising: Consumers perceptions of ads on facebook, twitter and YouTube. The Journal of Applied Business and Economics, 16(4), 70-81. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/1566175341?accountid=7398 

 

Pugaczewski, k. (n.d.). 9 Marketing ideas for your organization . In Ewald Consulting . Retrieved from https://www.ewald.com/page/article 9 market ideas 

 

Rensch, E. (n.d.). How to Get People Interested in Joining a Club. In The Classroom . Retrieved from https://www.theclassroom.com/how-to-get-people-interested-in-joining-a-club-13663421.html  

 

Sawyer, K. (2020, January 15). 20 ideas for how to advertise an event Eventbrite. Retrieved from https://www.eventbrite.com/blog/how-to-advertise-an-event-ds00/ 

 

Sorel, M. (n.d.). College Marketing 101: An Authoritative Guide to Unlocking the Elusive College Market. In Youth Marketing Specialist Corporation. Retrieved from https://www.aaaa.org/index.php?checkfileaccess=/wp-content/uploads/legacy-pdfs/CollegeMarketing101.pdf

 

(2008, Dec 15). Research and Markets: Social Media Marketing: An Hour a Day Offers Practical, How-To Advice For Understanding Social Media, Developing a Social Media Marketing Strategy. M2 Presswire. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com/docview/446162141?accountid=7398 

 

Wang, S. (2017, February 7). Indiana women: 'No one's going to do it for us'. Indy Star. Retrieved from https://www.indystar.com/story/news/politics/2017/02/07/women4change-indiana-organizing-event-womens-rights/97552660/ 

 

Williams, D. (2018, October 2). Leading by example: Carmel’s Shahid aims to empower as director of Women4Change Indiana. Current. Retrieved from http://youarecurrent.com/2018/10/02/leading-by-example-carmels-shahid-aims-to-empower-as-director-of-women4change-indiana/ 

bottom of page