The IUPUI chapter of the Women4Change organization of Indiana is looking to boost their current marketing strategies in order to attract more attendees to their events and meetings. 

The ultimate goal of the team of students working on this project is to present best practices and implement them into recommendations for the Women4Change organization at IUPUI. To do so, the team spent more than 100 hours researching and compiling information and data into a complete recommendation report. This report includes an explanation of the methodology used, a list of recommendations coupled with an analysis of those recommendations, a review of literature, and finally, an explanation of the local study conducted.