Introduction and conclusion

Introduction

​

The IUPUI chapter of the Women4Change organization of Indiana is looking to boost their current marketing strategies in order to attract more attendees to their events and meetings. 

 

The ultimate goal of the team of students working on this project is to present best practices and implement them into recommendations for the Women4Change organization at IUPUI. To do so, the team spent more than 100 hours researching and compiling information and data into a complete recommendation report. This report includes an explanation of the methodology used, a list of recommendations coupled with an analysis of those recommendations, a review of literature, and finally, an explanation of the local study conducted. 

​

​

Conclusion

​

As summarized in the report, the team sought to understand best marketing practice and how these can be implemented to increase attendance at the events hosted by the IUPUI Women4Change organization. We formed a list of recommendations that are backed by over 100 hours of research on best marketing practices for student organizations. 

 

The three recommendations developed for the report are as follows:

 

• Design free items to give away while tabling 

• Develop in-person advertisement and partner this with incentivized student referrals 

• Establish a stronger Twitter presence

 

These strategies have proved successful according to marketing professionals, as well as studies conducted at the university level and among college students. If Women4Change uses these best practices for marketing, you could see improvement in the attendance and participation levels at their events and will expand their reach on campus further than their current organization members.